Task 1: Craft a Value Proposition

Bigfoot Donuts’ personalized donuts are the perfect way to add a unique and memorable touch to any event. Our donuts are carefully crafted with high-quality ingredients and customized to your exact specifications. Whether you’re looking for a special birthday treat or a tasty addition to your corporate event, our personalized donuts will make your occasion unforgettable.

Task 2: Set a SMART goal and three related KPIs

SMART Goal: Increase personalized donut sales by 20% within the first six months of launching the mobile app.KPI 1: Conversion Rate – We aim to achieve a conversion rate of 10% on our mobile app.KPI 2: Return on Advertising Spend (ROAS) – We aim to achieve a ROAS of 3x on our digital marketing campaigns.KPI 3: Customer Acquisition Cost (CAC) – We aim to maintain a CAC of $10 or less for each new customer acquired through our digital marketing efforts.

Task 3: Identify appropriate channels for Bigfoot to market its personalized donuts

With a target market that is active online and predominantly on Facebook, Twitter, and Instagram, Bigfoot Donuts has several marketing channels to consider. After evaluating various options, we recommend prioritizing the following three channels:

  1. Social Media Advertising: With a strong following on Facebook and Instagram, social media advertising can help Bigfoot Donuts reach its target market with personalized and targeted ads. These platforms provide a cost-effective way to advertise while allowing for precise audience targeting based on demographics, interests, and behaviors.
  2. Email Marketing: Email marketing is an effective way to reach potential customers who have already shown an interest in Bigfoot Donuts. By building an email list of subscribers, Bigfoot can send personalized and engaging emails that showcase its personalized donut offerings and special promotions.
  3. Search Engine Optimization (SEO): Optimizing Bigfoot’s website for search engines can help improve its online visibility and attract more organic traffic to the site. By optimizing for relevant keywords related to personalized donuts, Bigfoot can improve its ranking on search engine results pages and increase brand awareness among potential customers.

In conclusion, by focusing on social media advertising, email marketing, and search engine optimization, Bigfoot Donuts can successfully connect with its target market and boost sales of personalized donuts during the first six months after launching the mobile app. These digital marketing channels provide cost-effective ways to reach potential customers and promote Bigfoot’s unique value proposition, resulting in increased brand visibility and revenue growth.