A. Needs Statement: Lionel, a donut enthusiast, needs a fun and engaging way to personalize and order donuts online as gifts for his friends and family.
B. Five Big Ideas:
- Donut Designer: A virtual donut decorating tool that allows users to select the flavor, frosting, toppings, and design to create their personalized donut.
- Donut Avatar: An interactive donut avatar that guides users through the process of designing and ordering their donuts. Users can choose the donut’s personality and customizations to make it unique.
- Donut Adventure: A game-like interface where users create their donuts by completing challenges and earning rewards. Each challenge represents a different customization, such as choosing the donut’s shape, filling, or topping.
- Donut Map: A map-based interface that allows users to explore different donut flavors and designs from around the world. Users can also create their own custom donut and see how it compares to the different styles.
- Donut Social: A social media platform that connects users with other donut lovers to share their designs, recommendations, and experiences. Users can also create group orders and send personalized messages with their donut gifts.
C. Final Sketch: The Donut Designer app’s interface will feature a large donut-shaped canvas in the center of the screen. On the left-hand side, there will be a menu with dropdowns for selecting the base flavor, frosting, toppings, and designs. Users can also use the search bar to find specific elements.On the right-hand side, there will be a panel with a pencil tool for drawing or adding text to the donut. Users can also use this panel to view their order summary and make any necessary changes before submitting the order. At the bottom of the screen, there will be buttons for saving the design, sharing on social media, or submitting the order for delivery. Users can also view the gallery of user-created designs and the leaderboard for the most popular designs by clicking on the respective buttons in the menu.The drag-and-drop functionality will allow users to move and resize the different elements onto the donut canvas to create their perfect design. The app will also show an estimated delivery time and cost based on the user’s location and selected delivery method.
The overall design will be colorful and playful, with fun graphics and animations to enhance user engagement and enjoyment.
D. Communication Strategy: The Donut Designer app will function as a virtual donut decorating tool that allows users to create and order their personalized donuts. The user interface will feature a donut-shaped canvas where users can select the donut’s base flavor, frosting, toppings, and designs. The app will have a drag-and-drop functionality that allows users to move and resize the different elements to create their perfect donut.
To start, users will need to sign up or log in to the app to access the designer tool. Once logged in, users can choose from a selection of pre-made donuts or start from scratch with a plain donut canvas. Users can then select the base flavor, frosting, and toppings from a dropdown menu or use the search bar to find their desired element.
As users make their selections, the donut canvas will update in real-time to show the design. Users can drag and drop the elements onto the donut to customize the placement and size. Additionally, users can add text or drawings to the donut using a pencil tool.
Once the donut design is complete, users can review the order and make any necessary changes before submitting the order for delivery. The app will show an estimated delivery time and cost based on the user’s location and selected delivery method.
To enhance user engagement, the app will also feature a gallery of user-created designs and a leaderboard for the most popular designs. Users can also share their designs on social media or save them for future reference. Overall, the Donut Designer app will provide a fun and interactive way for users to personalize and order their donuts, making the experience more enjoyable and memorable.